Sony Ericsson sees red with new handset

Sony Ericsson’s new W910i Walkman music phone was all shook up with the Shake Control action that changes tracks, but now it is seeing red with a new scarlet version, which has won Best Handset at the Global Mobile Awards.

Head of PR for 3, Rachel Channing, said: “Today’s mobile generation look for both functionality and form, and the W910i in red delivers both. It’s a talented entertainer and offers mobile music, TV, news and sport on the go.”

The W910i is the latest in Sony Ericsson’s all-rounder lifestyle phone with an emphasis on music downloads and listening experience, as well as Gracenotes’s Music ID service for recognising album tracks.Apple’s iPhone may get its edge from touch screen technology but Sony Ericsson has opted for a Wii-type experience where the user can change tracks while holding the phone, all with the flick of a wrist.

This slider phone also promises a 3D-gaming experience and user-friendly mobile web.